February 9, 2013

MCD January Sales Weak Internationally, Strong in USA

McDonald's USA was better than expected at + .9 %. That's very strong
considering the USA was up 7.8% in January of 2012. Oak Brook is giving
credit to a focus on the Dollar Menu. That's certainty part of it but there was
a massive amount of product discounting going on at a local level in January.

There were many local large sandwich two-fer offers, free drinks, etc in 
various markets. It will be interesting to see how much this sales increase
cost Owner/Operators.

McDonald's January Sales Fall Beyond Expectations | Fox Business:
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