June 23, 2012

Burger King, the Cash Cow

In my humble opinion - in five years we will no longer be referring to Burger King
as a major player in the QSR industry. Here's the history of the "financial engineering"
that is destroying that company.

>>> The New York Times Comments

 “Burger King has had 13 chief executives in 25 years"
.

1 comment:

Richard Adams said...

Burger King has lost the battle with their competitors because:

1) Continued changes in ownership.

2) Constant changes in management.

3) Large multi-state and multi-brand franchisees who can't execute at the restaurant level.