May 21, 2012

We Quote an Analyst After Visiting McDonald's

Last week McDonald's held their annual Investor Day and took analysts on a tour of the
Innovation Center. An analyst wrote:

"The company also touched on margins as its deep value message has been more important 
than ever in certain markets given the European crisis. CFO Pete Bensen commented that in 
markets where deep value is necessary the company will focus on traffic over margins
as typically initial margin pressure eases as you retain traffic. The company commented that 
its product pipeline is as robust as ever, and promotional food events continue to be key."

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