Most restaurant companies have have reported good sales numbers for December 2011
but few CEOs or CFOs explained to investors that same store sales were inflated by
great weather and calender shifts. Of course if bad weather hurts sales they'll always
use that as an excuse.
But looking down the road - those franchisees in the publicly held chains will be expected
to exceed those good sales numbers in December 2012 - no matter what the weather.
Not to worry, just put the Big Mac on the Dollar Menu and advertise it nationally.