January 27, 2011

January 22, 2011

Burger Business Asks - Is McDonald’s Experiencing Menu Overload ?

In the near future McDonald's sales will flatten out and someone from
corporate headquarters will come forward with the idea of simplifying
the menu and operations. This Oak Brook person be hailed as a
genius and a visionary.

"Burger Business" reports HERE

This article quotes extensively from our recently published Operator
survey. Thanks again to those who participated!

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January 18, 2011

McDonald's as an Inflation Play?

RBC Capital, and many MCD watchers, are counting on McDonald's
franchisees raising prices to provide future same store sales
increases. But can that happen?

I had lunch with my daughter at a Chili's yesterday. Her combo
was $6.00, mine was $7.00. Yes, we each had a $2.00 ice tea and
left a tip but how close is that to a Value Meal at McDonald's?

The analysts refuse to realize how many inflation pressured customers
will turn to the Dollar Menu and buy two meals for the price of one
Value Meal.

RBC comments are HERE

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