Coalition of Franchisee Associations

March 6, 2011

In the Words of Howard Schultz...

"the awareness that McDonald's created,
through hundreds of millions of dollars
of advertising, benefited Starbucks.
My respect for McDonald's as a company
is at the highest regard, but in terms of the
impact they've had on Starbucks with coffee,
it's de minimis if not at all."

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