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National Owners Association - McDonald's "Evergreeens"
March 6, 2011
In the Words of Howard Schultz...
"the awareness that McDonald's created,
through
hundreds of millions
of
dollars
of advertising, benefited Starbucks.
My respect for McDonald's
as a company
is at the highest regard, but in terms of the
impact they've
had on Starbucks with coffee,
it's de minimis if not at all."
WSJ interviews Starbucks' CEO
.
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