Coalition of Franchisee Associations

August 29, 2009

There Goes the Rest of Your Equity!

We're hearing more talk
about reimaging older
stores to the "Eyebrow"
look when rewriting
franchises in buildings
less than 20 years old.

I drove extensively around the Midwest in
August saw many McDonald's stores of varying
types. It's impossible to believe that the
eyebrow look is a sales builder vs. the roof

If fact, when traveling the freeways one can't
depend on the freeway sign to locate the actual
McDonald's. The roof beams do that job much
better than a bland brick box.

(The picture above is a remodel to the eyebrow
look with the mansard trusses left intact.)


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