Coalition of Franchisee Associations

August 6, 2009


1 comment:

Richard Adams said...

But now that Owner/Operators are addicted the corporate forced discounting will increase. West Div. pres. Steve Plotkin's recent letter included three bullet points for an upcoming ROA:

* Increase marketing pressure on the dollar menu.

* Execute "Breakfast Value"

* Stop raising prices.

I'd say everybody's hooked on discounting!