July 9, 2009

The New Price Point - Free!

Posted below is the Oak Brook press release about
free McCafe Mondays - as if it's a good thing.

Neil Golden feeds the world



Richard Adams said...

It's too bad that markets like Michigan (McCafe for three years) and Kansas City (McCafe for almost two years) have to continue to participate in these giveaways. As if their customer base doesn't know they serve mochas.

Anonymous said...

Big investment - slow return - maybe over 5 to 10 years to build the business. Sales increases come from selling core menu.