I get the sense that the Wall Street types
know more than the "Bridge Operating Platform",
the replacement for the MFY kitchens, than
domestic McDonald's Owner/Operators.
The analysts ask about it all the time and
this firm even mentions it in their latest
report - Wedbush Morgan coverage is HERE
WE are Sooooooooooooooooooo Screwed
OK...call me stupid, but what is the Bridge Operating System??
On the July 2006 conference call Jim Skinner stated:
"The bridge operating platform is a customized solution that combines elements from our made-for-you and traditional grill direct systems in ways that are best suited to the needs of a particular restaurant. As the name suggests, it acts as a bridge to the flexible operating system of the future."
another chance for Bovis to rip us off!
Anything would be an improvement over MFY.
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