July 17, 2009

Got Another $150K Per Store?

I get the sense that the Wall Street types
know more than the "Bridge Operating Platform",
the replacement for the MFY kitchens, than
domestic McDonald's Owner/Operators.

The analysts ask about it all the time and
this firm even mentions it in their latest
report - Wedbush Morgan coverage is HERE



Anonymous said...

WE are Sooooooooooooooooooo Screwed

Anonymous said...

OK...call me stupid, but what is the Bridge Operating System??

Richard Adams said...

On the July 2006 conference call Jim Skinner stated:

"The bridge operating platform is a customized solution that combines elements from our made-for-you and traditional grill direct systems in ways that are best suited to the needs of a particular restaurant. As the name suggests, it acts as a bridge to the flexible operating system of the future."

Anonymous said...

another chance for Bovis to rip us off!

Anonymous said...

Anything would be an improvement over MFY.