The WSJ asked a few top management professors to name three
picks for the best CEOs of 2008. A professor at the University
of Chicago's Booth School of Business chooses Jim Skinner.
"They've stuck to their knitting and made their
existing stuff better and it's paid off."
My question is: How is diverting the entire focus of McDonald's
USA and most of the national marketing effort for the next two
years to specialty coffee "Sticking to their Knitting"?
The WSJ article is HERE