July 6, 2008

To OPNAD or not to OPNAD?

There are lots of comments here about OPNAD and it's a
common topic when Operators discuss profitability and
pricing. But, too often OPNAD is lumped in with the NLC,
SET, NSLC and other "Leadership" groups as though OPNAD
is just another part of the corporate structure.

That's the wrong way to think about OPNAD.

OPNAD is a "Voluntary" organization and you if you
don't look at it that way you might want to re-read the
advertising section of your franchise agreement(s).

From the McDonald's corporate website:

"In addition, through a voluntary U.S. cooperative of
McDonald's Owner/Operators known as the Operator's National
Advertising (OPNAD) Fund, the Company and its Owner/Operators
combine to purchase national television advertising. "

(See the page HERE)



Anonymous said...

While I would like to blame the "free food promotions on McDonald's, I cannot. It is the Operators who vote that stuff in without any thought of where that concept is going to lead in the future. It is hard indeed to keep the Operators from "shooting themselves in the foot".

Anonymous said...

I once refused to reup on Opnad and had my license threatened and my stores harrassed.

Richard Adams said...

It's easy to make threats, difficult to carry them out. If you let them have their way with just threats then they just moved on to threaten the next Operator.