There are lots of comments here about OPNAD and it's a
common topic when Operators discuss profitability and
pricing. But, too often OPNAD is lumped in with the NLC,
SET, NSLC and other "Leadership" groups as though OPNAD
is just another part of the corporate structure.
That's the wrong way to think about OPNAD.
OPNAD is a "Voluntary" organization and you if you
don't look at it that way you might want to re-read the
advertising section of your franchise agreement(s).
From the McDonald's corporate website:
"In addition, through a voluntary U.S. cooperative of
McDonald's Owner/Operators known as the Operator's National
Advertising (OPNAD) Fund, the Company and its Owner/Operators
combine to purchase national television advertising. "
(See the page HERE)