MCD Stock | McDonald's Stock Hits New 52-Week High (MCD) - TheStreet:
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March 28, 2013
March 27, 2013
Does McDonald's Have 'Anti-Veto Vote' Menu Items?
I've never bought into the "Veto Vote" theory. It's just that - a theory
some marketing guy dreamed up to justify expanding menus. Maybe
I don't buy it because during the thousands of lunches I've shared
with a group I've never heard the restaurant decision made by a
menu "Veto".
The decisions are always between a quick lunch at a QSR or a longer
meal at a Chili's/Friday's, or a special occasion at Ruth's Chris.
And, if the choice is a QSR it's only about one thing, how long is the
line in the drive-thru? If someone in the car had a previous bad
experience with the service at a proposed QSR that "Veto Vote" is
very effective.
At a QSR doing 75% of sales in the drive-thru speed trumps menu
options every time.
How McDonald's Uses 'Anti-Veto Vote' Menu Items - Business Insider:
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some marketing guy dreamed up to justify expanding menus. Maybe
I don't buy it because during the thousands of lunches I've shared
with a group I've never heard the restaurant decision made by a
menu "Veto".
The decisions are always between a quick lunch at a QSR or a longer
meal at a Chili's/Friday's, or a special occasion at Ruth's Chris.
And, if the choice is a QSR it's only about one thing, how long is the
line in the drive-thru? If someone in the car had a previous bad
experience with the service at a proposed QSR that "Veto Vote" is
very effective.
At a QSR doing 75% of sales in the drive-thru speed trumps menu
options every time.
How McDonald's Uses 'Anti-Veto Vote' Menu Items - Business Insider:
.
March 25, 2013
The NPD Group: Deals Not Driving Restaurant Traffic
"People tend to want a discount on regular menu items, things they
like,” said Riggs, rather than targeted items with low prices."
NRN Reports:
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