Coalition of Franchisee Associations

December 28, 2015

Subway's Franchisees - "Stop the Discounting"

As for those "Five Dollar Footlong" ads, Mr. Carroll said the marketing at one time
"made that offer so amazingly attractive: I'm getting an $8 sandwhich for $5." But, 
he added, "after a while you convince consumers that it's really only a $5 sandwich 
and so that's really what it's worth."

Behind Subway's New Post-Jared Strategy - AdAge


Anonymous said...

Oak Brook would rather see us have 600,000 UNPROFITABLE transactions than 500,000 PROFITABLE ones.

Our discounting has made consumers feel that our food is JUNK, and worth very little (Dollar menu, thank you)

Operators no longer have a leg on the three legged stool!

Anonymous said...

Deborah Wahl is McDs Jared Fogel.....destroying the brand.

Anonymous said...

Will someone please explain to me how McPick Two for $2 is anything other than a revamped DOLLAR MENU???