May 9, 2013

Wendy's To Adjust Marketing for Remainder of 2013

“We’re not stepping away from the high end; we have some outstanding products coming into the pipeline,” he said. “Our strategy has to put pressure against high-end items but also recognize that 20 percent of the overall business out there in quick service is the price-value shopper. Some of the growth we’ve seen through very strong sales of Flatbread Grilled Chicken have been offset by share losses on the price-value end of the business.”  Wendy's CEO

From Nation's Restaurant News
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