Coalition of Franchisee Associations

November 6, 2012

Why Restaurants' Discounts Aren't Working

NPD expert: “Weaning customers off deals is going to be very difficult,” Riggs said. 
“And they’re going to have high food inflation hitting after the first of the year. How
they add value and drive traffic (in that environment) is going to be a real challenge.” 

From Restaurant Finance Monitor

Why Restaurants' Discounts Aren't Working:
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