The Internet is once again awash with stories about the latest embarrassment
caused by the Social Media "experts" in Oak Brook. I don't see how management
has any choice but to get rid of anyone related to their Social Media program
and start over with people who A) understand the McDonald's brand, and B)
understand Social Media.
Caution: The linked stories below contain links to some pretty disgusting stuff.
Here's a hint for Oak Brook - next time you develop a catch phrase or a hashtag -
Google it before you launch.
McDonald’s New #Shamrocking Campaign Shows They Never Learn | WebProNews:
McDonald's Fabricates Awkward Internet Meme