Coalition of Franchisee Associations

November 22, 2011

McDoonald's Grand Opening Mismanaged

No one with any retail experience in any business would
ever set a public time certain for opening and promoting
a new location. I'm assuming this is a McOpCo store or
an Operator who is letting corporate people make all
the decisions.

The drive for increased sales has officially become mindless.

McDonald's Grand Opening Snubbed Customers


This is how to open a business - a private, soft event
the day before, a press release the next morning and open
in the afternoon.


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