November 22, 2011
McDoonald's Grand Opening Mismanaged
No one with any retail experience in any business would
ever set a public time certain for opening and promoting
a new location. I'm assuming this is a McOpCo store or
an Operator who is letting corporate people make all
The drive for increased sales has officially become mindless.
McDonald's Grand Opening Snubbed Customers
This is how to open a business - a private, soft event
the day before, a press release the next morning and open
in the afternoon.