Coalition of Franchisee Associations

August 19, 2011

BK Kicks King

Burger King freshens fast-food image, kicks King to the curb –


1 comment:

Richard Adams said...

"There was a time when price value was king," says Passikoff. "Now, healthy choice and quality drive the category."

Hmmm - from what I've seen that does not show up in the product mix numbers. This fellow must be another "expert" who's never actually run a restaurant.