December 10, 2010

MCD Shareholders Hard to Please

McDonald's USA November same store sales came in at a
strong + 4.9% but investors were expecting more from
international markets.

One reason domestic sales were good is that the USA was
down 0.6% in November 2009 because of the advertising
wasted on espresso McCafe drinks.

Things will get interesting in March of 2011 when MCD USA
will be two years from the introduction of McCafe and will
be up against good comps for the rest of 2011.

Forbes reports: Not Much For Ronald To Smile About


1 comment:

Anonymous said...

we are hearing rumbles about more discounting next year and food costs are going up? going to be ugly.