Coalition of Franchisee Associations

August 18, 2007

McDonald's should be more like Sonic

If you want to visit the McDonald's menu of the future
you can find it at your local Sonic Drive-In. You'll find an
insanely complicated menu, dog slow service, and what
might be the worst food in the industry.

Every time I've examined Sonic food I am left with the
impression that the manager just runs down to the
local Costco or Sam's Club and buys their supplies.
The food is very generic.

There is nothing that should be emulated about Sonic
but it sure looks like where McDonald's is headed.

Marketing Daily article is HERE


1 comment:

Anonymous said...

Sonic has a manager/franchise program that pays better than being a McDonald's operator.