Franchise Equity Group

February 4, 2026

McDonald's Marketing Wizard, Paul Schrage Passes

For those who haven't heard, Paul Schrage passed away on January 28th

         Paul's obituary is HERE       


February 2, 2026

The Bigger They Are ...

43-store Subway franchisee files for bankruptcy - Maze

From the Recent Kalinowski Operator Survey

Stolen from Mark's Winter 2026 survey:

"We asked our franchisee contacts “Regarding the changes to the National Franchising Standards, effective January 1, 2026, are you in favor of them or not?” As it turns out, every single one of the franchisees who responded to this question said “No.” This is the first time in the 20+ year history of our McDonald’s Franchisee Survey that all respondents to a Yes-or-No question have all provided the exact same answer. As one franchisee put it: “I see a lot of civil disobedience and conflict in the future.”

January 21, 2026

QSR Magazine Drive-Thru Study

Somehow, every year, the annual QSR drive-thru study gets further and further away from reality. To claim that Taco Bell does a better job in drive-thru than McDonald's is silly. It's not a reasonable comparison. Taco Bell's AUV is $1.2 million. It's like comparing an Ace Hardware store to a Home Depot.

Maybe even sillier is comparing a KFC to a Chick-fil-A.

QSRmag drive-thru report - 2025