Franchise Equity Group

January 9, 2026

Have You Guys Seen This?

Needless to say, I don't see everything a McDonald's franchisee receives. But while researching, the AI search engines found an interesting page on the McDonald's corporate website. McDonald's Operators may have already seen this, but let's take another look.

It appears to be a supplemental page for inclusion in the franchise disclosure package provided to prospective franchisees or operators getting a new store or a franchise renewal. The exact content of this page doesn't seem appear anywhere else (that I've seen). 

The last sentence caught my eye. The language doesn't seem to be included in other documents. It states:

"McDonald’s will holistically assess the outcomes of those decisions in relation to providing great value to our customers."

I'm not trying to play lawyer here, but in my layman's opinion, this closing sentence negates all other corporate statements on the matter.  I think it says, regardless of all other rhetoric, that McDonald's will do whatever it wants and implement this policy arbitrarily.

Here's a link to the page on the corporate website

When Corporate Managment is Staffed by Ivy League Liberals This is What You Get

Minneapolis McDonald's location tries to refuse service to ICE

January 7, 2026

The Land of 10,000 Communists

(This appears off-topic, but I'll get to the business issue.)

Minnesota was once a pretty normal place. The Twin Cities were
always liberal, but they were balanced politically by the small towns and the farming community. But, as agriculture changed and the cities grew, the state became more liberal. When that happens, voters tend to elect people with room temperature IQs. The stupid people take over, and we are seeing the result.

One of the contributors to this trend is the dominant newspaper, the Minneapolis Star-Tribune. Working in concert with the dominant talk radio station, WCCO, the news that Minnesotans get is very slanted and hides most negative news about democrats.

But there's a funny free enterprise side to this story. The Star-Tribune has helped turn Minnesota into an anti-business, high-tax state, and now they have to take their business elsewhere. The newspaper is closing its Minneapolis printing plant and moving its printing operationacross the border to Iowa, laying off 125 people in Minneapolis.

Good job, Star-Tribune, you helped destroy a perfectly good economy, and now you're trying to sneak out the back door.

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January 5, 2026

Anonymous Says:

 Anonymous

Happy New Year! Thank you for this blog. When will the FTC look at the price fixing that is currently in place. The new Value Standards that will require following Deloitte pricing or not be able to obtain and or keep your restaurants. NFLA and NOA why are you all sitting quiet. It is the year of the horse, not the horse's ass. Wake up or go broke.
1/02/2026
Richard Adams
I don't see the NOA sitting quietly. They had a call-to-action memo out to their members almost immediately. But keep in mind, PJB timed this so it would be difficult for Operators to react, given that the Operators who are involved with their stores were dealing with their highest-volume month. And others were on vacation or enjoying family time. Even if someone figured out a way to raise hell, nobody in Chicago or in the media would have been around to listen.
So the criticism is unfair, but if nothing happens over the next few weeks, it will be justified.
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December 26, 2025

19 States to Boost Minimum Wage in 2026

 With the new year comes a round of wage increases.

McDonald's Locks Dining Room for Safety

I attended high school at the former West High in Uptown Minneapolis, about three blocks from the current McDonald's location. It was a calm, walkable neighborhood back then. Also suitable for drag racing up and down Lake Street.

Uptown Minneapolis McDonald's locks doors to keep out crime

December 17, 2025

Maze on NOA and McPrices

McDonald's makes big change to franchise relationship

In my humble opinion, the NOA's proactive stance on this issue is a collective decision equal to your first meeting in Tampa.

December 15, 2025

Will McDonald's Succeed Where BK Fails?

In July, we discussed a new McDonald's location in Virginia that is a failed Burger King. Now we find another one near Dayton, Ohio. A commercial real estate broker talks naive BK people into sites, and now a different broker (?) talks naive MCD execs into the same sites.

New McDonald's could open at Beavercreek - Dayton Daily News

As we discussed in July