Franchise Equity Group
Studying the evolution of the McDonald's franchise system
February 11, 2026
February 10, 2026
February 8, 2026
February 4, 2026
February 2, 2026
From the Recent Kalinowski Operator Survey
Stolen from Mark's Winter 2026 survey:
"We asked our franchisee contacts “Regarding the changes to the National Franchising Standards, effective January 1, 2026, are you in favor of them or not?” As it turns out, every single one of the franchisees who responded to this question said “No.” This is the first time in the 20+ year history of our McDonald’s Franchisee Survey that all respondents to a Yes-or-No question have all provided the exact same answer. As one franchisee put it: “I see a lot of civil disobedience and conflict in the future.”
January 27, 2026
January 24, 2026
January 21, 2026
QSR Magazine Drive-Thru Study
Somehow, every year, the annual QSR drive-thru study gets further and further away from reality. To claim that Taco Bell does a better job in drive-thru than McDonald's is silly. It's not a reasonable comparison. Taco Bell's AUV is $1.2 million. It's like comparing an Ace Hardware store to a Home Depot.
Maybe even sillier is comparing a KFC to a Chick-fil-A.
