Franchise Equity Group
Studying the evolution of the McDonald's franchise system
January 24, 2026
January 21, 2026
QSR Magazine Drive-Thru Study
Somehow, every year, the annual QSR drive-thru study gets further and further away from reality. To claim that Taco Bell does a better job in drive-thru than McDonald's is silly. It's not a reasonable comparison. Taco Bell's AUV is $1.2 million. It's like comparing an Ace Hardware store to a Home Depot.
Maybe even sillier is comparing a KFC to a Chick-fil-A.
8000 New McDonald's
This kind of press release/article is generated ahead of the regular earnings announcements. In this case, McDonald's will release Fourth Quarter 2025 and year-end results on February Eleventh.
Will they make the 8,000-store goal? No one knows, given McDonald's global scope. We do know one thing: stakeholders in McDonald's don't care. Stakeholders want earnings, not the number of locations. If PJB delivers the expected earnings, stakeholders will not fuss over whether he expanded the system by 8,000 stores or 2,000 stores.
This is just part of the ongoing corporate charade that McDonald's Corporation is still a growth company.
A company focused on the number of global locations is not concerned with the profitability of the individual unit.
January 15, 2026
January 13, 2026
And So It Begins
McDonald's Canada freezes price of small coffee and McValue meals
"And will they be willing to sacrifice? I think McDonald's is very clearly saying we will sacrifice profits and future earnings over foot traffic." Jo-Ann McArthur- Nourish Food Marketing,
January 12, 2026
Anonymous Seeking Attorneys
Anonymous asks:
"In prior years, you used to have links or contact info for Franchise Attorneys. In light of current circumstances, it would be very helpful if you were to start posting them again, IMO"
I found that, in doing so, people expect it to be an endorsement of certain law firms. To endorse a firm, I would need to know its track record of success and it's client base. I don't.
If attorneys had something like baseball trading cards, there would be no stats on the back. So much of what they do is confidential.
By listing attorneys, I end up getting questions I have no answers to, nor should I.
Having said all that, I will offer that the NOA has retained the services of Robert Zarco in Miami.
Also, one of the top-rated "franchisee only" firms is Dady and Gardner in Minneapolis (the safe part of Minneapolis).
A good source for franchise attorneys is the AAFD. Their listing is at
https://www.aafd.org/franchisee-legaline/
Also. there are a few firms that try to represent both franchisors and franchisees. I don't see how that works. How can a legal team go into a courtroom and argue passionately for the welfare of a franchisee and then go to the courtroom down the hall and argue passionately for the welfare of a huge franchisor?
January 9, 2026
Have You Guys Seen This?
Needless to say, I don't see everything a McDonald's franchisee receives. But while researching, the AI search engines found an interesting page on the McDonald's corporate website. McDonald's Operators may have already seen this, but let's take another look.
It appears to be a supplemental page for inclusion in the franchise disclosure package provided to prospective franchisees or operators getting a new store or a franchise renewal. The exact content of this page doesn't seem appear anywhere else (that I've seen).
The last sentence caught my eye. The language doesn't seem to be included in other documents. It states:
"McDonald’s will holistically assess the outcomes of those decisions in relation to providing great value to our customers."
I'm not trying to play lawyer here, but in my layman's opinion, this closing sentence negates all other corporate statements on the matter. I think it says, regardless of all other rhetoric, that McDonald's will do whatever it wants and implement this policy arbitrarily.
January 7, 2026
The Land of 10,000 Communists
(This appears off-topic, but I'll get to the business issue.)