The previous anonymous comment is terrific but I want to disagree on one point. Getting OPNAD and the Co-Ops to reduce fees by any percentage would take months of conflict
and negotiations. Time you just don't have.
Trying to advertise or discount your way out of this disaster is like shouting into the wind
to stop a hurricane.
These are voluntary advertising programs and go far beyond your franchise obligations. I'm not talking about banking your contributions to be spent later but stopping your voluntary contributions altogether, NOW.
Advertising and discounting in this environment is a complete waste of the cash you need