September 15, 2016

Hamburger Intelligence

RBC analyst David Palmer on industry trends.


Anonymous said...

Did Easterbrook write the section on Mcd's?

Richard Adams said...

Probably not but over the years analyst David Palmer has been one of McDonald's biggest cheerleaders.

Anonymous said...

You really need to understand what he is talking about because MCD has such a larger base that to make comparable sales increases requires many more dollars. I don't know how to effectively evaluate it because of this. real growth, of course, is an increase in customer counts not just dollars.