April 30, 2015

McTweet



2 hours ago
Overheard from zee: "McDonald's can make us sell Egg McMuffins all day long. We will lose money on it and become even slower!"

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McDonald's Soon To Be "Not So Secret" Turnaround Plan

As mentioned before, McDonald's announced announced they would release 
details of  their Turnaround Plan to the public on Monday, May 4th. 

When McDonald's franchisees have comments on the turnaround plans this
website is a good place to vent them.

6 Things to Expect From McDonald's Secret Turnaround Plan - Entrepreneur
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April 29, 2015

California McDreamin'

The California Central Coast Co-Op is well into the launch of TasteCrafted sandwiches.

While it does not appear that this platform will simplify operations or speed up service
it is certainly more logical than CYT.

McDonald's Operators are probably way ahead of me on this but could it be that the plan
is to put CYT in stores without a drive-thru and TasteCrafted in traditional free standing stores? 

Or, God forbid, put both platforms in free standing stores? Talk about confused customers!

Maybe this will be part of the news on Monday.
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Bloomberg reports HERE

The Central Coast Co-Op's TasteCrafted website is HERE
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April 24, 2015

McDonald’s: What Turnaround?

"Easterbook is a marketing guy, he's not an operations guy."

Technomic's David Henkes and Bloomberg discuss the importance of McDonald's
Operators and our latest Operator survey.

McDonald’s Sales Slump: What Turnaround? - Bloomberg Video
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Simplification at McDonald's

Instead of the average CYT service time of 10 minutes this sandwich took 20 minutes
to deliver to the customer. Will this kind of monkey business build sales at McDonald's? 

McDonald's customer uses kiosk to create a massive Mac - Chicago Tribune
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April 21, 2015

April 18, 2015

Imagine All The People

I've talked to more reporters in the last 60 days than all of 2014. Usually these folks 
cover McDonald's out of Chicago or they cover the industry in general. In either case 
they know something about McDonald's so conversations are sometimes routine.

McDonald's had a  presence at a technology summit in Austin TX last month and the 

reporters covering the event knew nothing about McDonald's. A reporter who normally 
just reports on technology developments asked this question:

"How is this digital strategy different from previous initiatives McDonald's franchisees 

have been asked to buy into?"

I responded, "It's imaginary".

A better word might have been "conceptual", but I explained that previous initiatives 

involved remodeling, adding equipment, or new products. These have been tangible 
things that can be tested or observed in other areas of the industry.  Mobile payment, 
mobile ordering, kiosk ordering, etc. are all in the initial testing stages and nowhere 
has any chain proven that they builds sales or fit into the operation of the restaurant.

Last week I shared this line of thinking with a Wall Street analyst and they replied. 

"It's working at Panera Bread".

Really?

As of mid-February Panera 2.0 is in 300 of their 1,900 stores and their CEO hopes to 

have it 600 stores by the end of 2015, so far only in company operated stores. Panera's Management has been talking about Panera 2.0 for a long time but they haven't yet 
proven anything, except it's an expensive implementation.

Smashburger launched their mobile app three weeks ago. Sonic is making noise about 

a "21st century network with our customers" but so far it's just talk.
 

In March, When asked about their digital strategy, McDonald's CFO told an investor conference "We are a little late to the game". No they're not! Everyone's at the 
beginning and no one's proven anything.

One of the reasons digital seems like an established part of the restaurant industry is

that much of the hype is created by the people who sell the hardware and software. It's 
in their best interest to make digital seem like proven technology.

And it all sure sounds good - maybe some of it will pay for itself?

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April 16, 2015

McDonald's Slumps on Lower Franchisees View

McDonald's Slumps on Lower Franchisees View - Analyst Blog

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Franchise Times on Wendy's Remodels - Offers 'No ROI'

Wendy's pulled the usual trick on shareholders and some of their franchisees. 
When they began their reimaging program about six years ago they did on the 
worst stores first. This brought sales increases in the 25 - 30% range. Of course, 
as they moved into newer, more normal locations the increases fell off and so 
did the ROI.

Wendy's Remodel Offers 'No ROI," DavCo Counters in Lawsuit
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April 15, 2015

Survey: McDonald’s Franchisee Outlook Worsens

Survey: McDonald’s franchisee outlook worsens, ccording to latest survey from Janney - NRN
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Mark Kalinowski's Take on Taco Bell Receipts

  • TACO BELL TWEAKS McDONALD’S FOR PROMOTING… TACO BELL
    Following our April 13th industry note in which we noted that McDonald’s of Northeast Pennsylvania was offering a free Egg McMuffin for customers who provided – of all things – a breakfast receipt from rival Taco Bell, Katie Little of CNBC informed us that another group of McDonald’s restaurants is offering the same deal. This involves McDonald’s restaurants in the Coastal Bend of Texas. That group of McDonald’s restaurants tweeted out this past March 30th, “Bring us your Taco Bell receipt, and get yourself a free Egg McMuffin for Breakfast.” Sounds like that doesn’t even have to be a breakfast receipt!
  • In addition, we’ve noticed several other McDonald’s Twitter accounts mentioning – directly or indirectly – Taco Bell, and/or Taco Bell’s “breakfast defector” marketing campaign. For example, McDonald’s Kansas City tweets “Defect if you’d like… Used to Egg McMuffins every morning? Defect to a McGriddle.” Another example comes from McDonald’s Tampa Bay: “At McDonald’s, we love everyone… even breakfast defectors.”
  • Kalinowski’s take: The best response to all this comes from Taco Bell itself: “.@McDonald’s Why not make this offer available nationwide?” Yeah, we’d like it too if the 800-pound gorilla in our industry was promoting us – and in some cases, literally asking folks to go buy our product as part of a promotion. If we were McDonald's, we would mandate that all restaurants immediately cease these promotions of our smaller rival, no exceptions. And, to the extent Twitter etiquette permits this, and to the extent it wouldn’t break any laws, if we were McDonald’s we would even mandate that all McDonald’s restaurants’ past tweets mentioning (directly or indirectly) Taco Bell and/or Taco Bell’s “breakfast defector” promotion be immediately deleted.
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Happy 60th McDonald’s!



How a Late-Blooming Entrepreneur Made McDonald’s the World’s Largest Burger Chain - TIME
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April 13, 2015

McDonalds Giving Away Breakfast for Taco Bell Receipts.

Won't this have the reverse result? Won't more people try the new products at
Taco Bell so they can eat free at McDonald's the next day?

Food Fight: McDonalds is giving away free McMuffins in exchange for Taco Bell Receipts
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Pay Drops for McDonald's Execs - Director Resigns

Visitors to this website have suggested some turnover on the McDonald's board of
directors with some younger blood. One director is suddenly resigning but unfor -
tunately it's one of the younger directors.

Crain's Chicago Business reports
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April 9, 2015

An Indie McDonald's Operator Group?

There are comments on this website about an independent McDonald's Operator group that would  theoretically have some influence on McDonald's corporate franchising decisions.

That group already exists - it's called OPNAD.

How preposterous would it be for McDonald's Operators to go though the angst and expense 

of forming an independent association while at the same time voluntarily sending Billion$ into the OPNAD fund? And, in doing so, Operators would continue to spend two and three times their contractual obligation on advertising and promotion?

Operators should review their franchise agreements and live up to 100% of their obligations. Any thing beyond that is a contribution to enrich McDonald's shareholders and Oak Brook executives.

Once you have OPNAD under control (or out of business) then we should talk about a McDonald's Operator association.

McDonald's Operators could influence the direction of the system with their participation or non-participation in OPNAD. It would take a lot of intestinal fortitude but so does starting 

and belonging to an independent franchisee association.

Please visit our previous post on this topic HERE

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Ronald McDonald's Father Wants Breakfast All Day

Breakfast All Day? McDonald’s Operators Can Figure It Out - ╬▓urger╬▓usiness
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April 7, 2015

Analyst David Palmer on McDonald's

A negative start for the US turnaround
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MCD - Two Wall Street Analysts Are Talking

Analysts and activist investors continue to discuss McDonald's real estate. Management 
is eventually going to have to provide some transparency about their real estate dealings 
over the past twenty years.

This has come up before but it's different this time. Investors are not expecting a lot of
growth in the McDonald's share price so they're looking at mining other company assets.

McDonald's Shareholders: 2 Top Wall Street Analysts Are Talking - Yahoo Finance
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Government - The Gift That Keeps On Giving

Obama overtime proposal 'will likely harm managers' career paths' - QSRWeb
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April 3, 2015

ChiTrib on McOpCo Pay Raise

"But it was served up with the potential for backlash — notably from its franchisees that 
operate about 90 percent of McDonald's restaurants in the U.S.

Essentially, the world's largest restaurant operator has pitted its own stores' pay scale 

against those of its franchisees and other fast-food chains, as well as against other service-
sector companies such as Target and Wal-Mart."
 
McDonald's pay raise helps company achieve multiple goals - Chicago Tribune
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April 2, 2015

April 1, 2015

McOpCo Pay Increase

A win-win for Oak Brook - higher pay in McOpCos pressures Operators to
raise wages and raise prices which raises revenues to McDonald's Corp. 

And Easterbrook looks like a hero all around.
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