It is my impression that few McDonald's Operators make use of Twitter. That's fine,
Twitter's usefulness as a marketing tool is limited. But Oak Brook's found a novel use
for the platform.
Last year an anonymous Twitter handle popped called "McD Truth". This person
goes back and forth between sounding like a corporate employee and/or a McDonald's
Operator. He follows various reporters and analysts who cover McDonald's and leaks
tidbits of information. Since the people he follows think he might be an Operator they
pay attention, desperate as they are to communicate with a real McDonald's Operator.
But the long term pattern shows him to be a corporate puke trying to manipulate and
mislead MCD Watchers.
And it looks like he's been instructed to put out the message that McDonald's Operators
are to be scapegoats for the system's problems.
This weekend McD Truth posted the following tweet:
McD Truth (@McD_Truth) | Twitter: "Looking fwd on Mon. Internal webcast on changes
and promotions by U.S. Mgmt. Soft sales isn't purely Corp fault, Zees op's can be blamed
This can only mean that McDonald's Operators are about to be pressured and blamed. If
they don't go along with management's plans any lack of a "turnaround" will be their fault.
For those who participate in the web cast - your anonymous comments are welcome here.