The California Central Coast Co-Op is well into the launch of TasteCrafted sandwiches.
While it does not appear that this platform will simplify operations or speed up service
it is certainly more logical than CYT.
McDonald's Operators are probably way ahead of me on this but could it be that the plan
is to put CYT in stores without a drive-thru and TasteCrafted in traditional free standing stores?
Or, God forbid, put both platforms in free standing stores? Talk about confused customers!
Maybe this will be part of the news on Monday.
Bloomberg reports HERE
The Central Coast Co-Op's TasteCrafted website is HERE