October 27, 2014

MCD CEO on TV

CBS conducts a softball profile on Don Thompson. The Mcspinmasters did a pretty good
job on this one. It appears from this segment that Don Thompson has vast restaurant
operations experience.

"He sees himself-as his wife does -- as the same guy who started on the grill all those
  years ago."

When discussing minimum wage pressures Don missed an opportunity to differentiate an
entry level wage from a living wage.

CBS News Sunday Morning is HERE
.

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