This writer qoutes from our last McDonald's Operator survey.
"Our menu has gotten too big. We are trying to do too many things and our
service and quality suffer. Look at In-N-Out Burger, Chick-fil-A, Five
[Kalinowski notes: all privately held]. Their menus haven't changed
and they do not offer discounts on a regular basis."
McDonald’s Menu Is Too Large: Invest in Restaurants That Keep It Simple