Since when do operators announce Menu changes??
Or is that o/o now in big trouble?
Considering that that operator just violated his franchisee agreement those are probably the next stores that will be for sale. His comments made national headlines.
I've been on Twitter for four years. Long enough to learn that it's a ticking time bomb for a franchised brand like McDonald's. If I were an Operator my organization would not be using Twitter. If I was a powerful Oak Brooker I'd discourage or prohibit Operators from using Twitter. Oak Brook has a few interns Tweeting for the brand and that's enough. More on this later.
We need to cut another 25% off the menu.
RMS killed the Angus & Selects and people do not come to McDonald's for a fruit & walnut salad
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