November 30, 2012

Bloomberg on McDonald's

Finally, some analysts who understand the Dollar Menu!

Kelter said he’s “skeptical” that hyping the Dollar Menu will turn around same-
store sales. "You’re training your consumer to want to spend less and you’re 
compounding some margin pressures,” he said. 

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November 26, 2012

Analyst Downgrades McDonald's Citing Competition

McDonald's USA is up against some tough numbers from last winter and there's little
Jeff Stratton can do about it. We won't know if his leadership is making a difference
until the summer of 2013.

Yahoo Finance REPORTS:
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November 19, 2012

Should There be a McDonald's Dollar Menu in 2013?



                                            Our Editorial Comments are HERE

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New Product and Discounting News at McDonald's

New Quarter Pounders, Egg White McMuffin, and Value Meals as Loss Leaders

"Five Under $5"
  • Big Mac, medium fries, medium soft drink
  • Quarter Pounder with Cheese, medium fries, medium soft drink
  • Filet-O-Fish, medium fries, medium soft drink
  • 10-Piece Chicken McNuggets, medium fries, medium soft drink
  • Two Cheeseburgers, medium fries, medium soft drink


November 15, 2012

McDonald's Ousts US President After Sales Drop

If Oak Brook is going to throw the USA President under the bus every time sales
are soft then Jeff Stratton will be in the job about 90 days because the comps this 
winter are very tough!

McDonald's ousts US president after sales drop - Yahoo! Finance:
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Goodnight Ladies

With the demise of Karen King and Jan Fields, for the 
first time in many years, the operational side of the McDonald's management team is an all male club.

Tweet of the Day


Memo to Jeff Stratton pres of 's USA: be realistic with people about how
difficult sales trends will be for the next 5 months
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November 13, 2012

Despite Sales Stress McDonald's to Continue Remodels

"Some investors complain that McDonald's and its franchisees are spending too much
money to make their restaurants looks spiffy at a time when cash is hard to come by. 
But McDonald's said remodeled restaurants in the U.S. are seeing a 6% to 7% sales 
lift above their local markets after a year."

Don Thompson addresses investor conference HERE
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November 12, 2012

Just When You Thought You Were Safe From the Politics

Oops! Conservative publication appears
to find Attorney General Eric Holder's 
brother employing undocumented 
workers.

Carolina Journal reports HERE

November 7, 2012

Giving Away Food Always Causes Problems

A special deal on French fries at McDonald's in Japan has sparked a teen consumer 
craze fueled by social media. 


French Fry Deal Sparks Potato Parties




Carrols New Burger Kings Needed Some Work

Any McDonald's franchisee who has taken over a McOpCo store will be
able to relate to the problems Burger King's largest franchisee is having
with former company stores.

Carrols New Burger Kings Needed Some Work
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November 6, 2012

Why Restaurants' Discounts Aren't Working

NPD expert: “Weaning customers off deals is going to be very difficult,” Riggs said. 
“And they’re going to have high food inflation hitting after the first of the year. How
they add value and drive traffic (in that environment) is going to be a real challenge.” 

From Restaurant Finance Monitor

Why Restaurants' Discounts Aren't Working:
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