November 30, 2012

Bloomberg on McDonald's

Finally, some analysts who understand the Dollar Menu!

Kelter said he’s “skeptical” that hyping the Dollar Menu will turn around same-
store sales. "You’re training your consumer to want to spend less and you’re 
compounding some margin pressures,” he said. 

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1 comment:

Richard Adams said...

Of course, the dark side of doing something about the Dollar Menu is that investors expect an endless stream of new products and more "innovation" while the menu grows larger and less manageable.