We've repeatedly discussed the fact that that few people who are supposedly
knowledgeable about the Quick Service industry understand how much the warm
winter of 2011 / 2012 helped same store sales. The analysts who published the
article below are making their projections on USA sales based on the first five
months of this year. Of course, the first three months delivered increases in the
high single digits. Many of our analyst friends are in for a surprise.
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