January 27, 2012

More on #McFail, McDonald's Twitter Campaign

"In Wion's Twitter feed, @rdublife, he is still discussing the incident and he 
shared a statistic: On the day of the promotion, there were more than 
72,000 mentions of McDonald's and only 2 percent were negative."

That's a questionable stat, especially coming from an Oak Brooker who's 
about to lose his job but even if it's only two %  those are the tweets featured 
in the articles about the mess.

A Google search for "McDonald's + Hashtag" (no quote marks) yields nearly 
nine million articles.

#McFail? McDonald's Twitter Campaign Gets Hijacked - Yahoo! Finance:


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