"In Wion's Twitter feed, @rdublife, he is still discussing the incident and he
shared a statistic: On the day of the promotion, there were more than
72,000 mentions of McDonald's and only 2 percent were negative."
That's a questionable stat, especially coming from an Oak Brooker who's
about to lose his job but even if it's only two % those are the tweets featured
in the articles about the mess.
A Google search for "McDonald's + Hashtag" (no quote marks) yields nearly
nine million articles.
#McFail? McDonald's Twitter Campaign Gets Hijacked - Yahoo! Finance: