July 11, 2006

Junk Science Marketing



One of the best comments we've had posted so far is this one.

"The "health craze" has never been an issue in my sales. No fat veggie burgers, etc are important only to McD execs to blab about on TV, not to the average customer. We became famous selling Big Macs,fries and shakes, not salads,apples or tofu. "

Two recent articles back this Operator up:

The one on trans-fat junk science at Fox News

and some great comments at QSRweb

July 3, 2006

Chi-Trib reviews McDonald's architecture

building and included the Owner/operators side of the issue.

It's amusing that several of the Owner/Operators who
participated in the very well drafted letter from the Raleigh
Region are now quoted in Nation's Restaurant News and the
Chicago Tribune saying they now support the new look.
Looks like a few people got an atomic wedgie from Oak Brook!

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